TASK

VIR aims to enhance, and enrich the lives of armed forces personnel and their families from inception of service to post-retirement life in each aspect of their personal and professional lifestyle. VIR is a business-driven social change that will deliver value to those who give the best years of their life in service of the country. Task was the brand development and visual identity development for this noble enterprise.

APPROACH

From guarding the siachen to disaster relief to riots, the indian armed forces are always ready. But the indian soldier also has to wage wars of a different kind. From non-commensurate pay to the challenges of early retirement, the Indian soldier faces huge obstacles. It’s time they got their due.