TASK

A young energetic duo, Aalok & Varsha came to us with an idea of a multi-faceted event in Bandra. An event that involved Art, perfomances, workshops spread over multiple venues in Bandra. The task at hand was to develop an identity that would reflect the dynamic and creative ethos of the event itself.

APPROACH

The unique part of the event was that while it was local it was spread across multiple venues. The idea was that people could hop over from one venue to another for a different experience. The identity had to be vibrant, approachable and fun.

Ideation on the theme and the brand name led to a very simple motif that very simply reflected what the event was all about. The footprint. 
Walk around. Explore. Get inspired. 

The rendering of the logo was in a rough sketch style.